Dave: My guest today on Podcasting Stories in Ronda Ross. Ronda's a realtor here in Houston who just a few months ago launched her own real estate firm and she already has a total of five agents. Ronda is really dynamic and I believe she's in her mid 30s, but she has the wisdom of somebody much older and who has been in the business much longer. We talked about why she is very selective with the agents that she hires, we talked about her absolute commitment to serving her clients and her agents.
We also talked about how she might use the podcast to amplify her current message. We also drilled into the scorecard and the podcast scorecard to see in what ways the podcast could amplify her message. I hope you enjoy this wide ranging interview as much as I did. Hi, my name is David Spray, and I'm the host of Podcasting Stories. Today on the show my guest is Ronda Ross. Ronda's a realtor right here in Houston and started her own firm, the Texas Living Company, last year. Ronda, welcome to the podcast.
Ronda: Thank you for having me, David.
Dave: Well, I am excited to have you on and kind of hear your story. So let's get right to it. How did you get into the real estate business, and about how long ago was that?
Ronda: So I got into real estate after I did oil and gas. I initially started doing real estate classes in college then I went to Texas State Living Company, or Texas State University. Obviously I haven't had my full coffee yet. And I loved the classes then, I held my license inactive and didn't really activate it until after I graduated. So went to school for a little bit to be an architect, unfortunately that program was pulled from the university and so it's kind of a full circle.
Dave: Oh wow, but it still sounds though like you've always been interested in residential real estate, either from the architecture side, design, or helping people find their dream home.
Ronda: Absolutely, as well as marketing. I actually have a degree in marketing too, it all kind of goes together.
Dave: Okay, and I actually know Texas State really well, I grew up about 25 miles from San Marcus, Texas in a town called Seguin as a high school kid. So there's a couple of rivers in Central Texas that are popular to float. One of them is New Braunfels and that's the one that's most common, but there's also a river in San Marcus that goes I believe right next to the Southwest Texas camp, at that time it was called Southwest Texas, the Texas state campus. And as a high school kid growing up and floating the river and being in proximity of these older more sophisticated college co-eds was quite the enjoyable experience for a high school guy. So I have very fond memories of Texas state university. So what led you to start your firm Texas Living company?
Ronda: So a couple of things actually. So whenever I decided to become a realtor at the very beginning my plan and intention really, and truly was to open up my own brokerage. I've always been very driven to own my own business whatever that would be. I want to strive to get as far up as possible within whatever industry that I do. I also have worked as a realtor before I became a broker at multiple brokerages and I loved helping other agents become successful. Helping them answer questions about contracts, taking trainings, showing them how I do marketing, help them become successful as well. A couple of agents came up to me and said, have you ever thought about opening up your own brokerage as well as good friends around me as well?
And it's been on my mind, I just didn't take the step to do it. And a couple of clients approached me and said I think you should. And after that many people have come up to say something to me, I decided you know what? If everyone around me thinks I should, then I should definitely do this. And so I took a small break, studied, took my tests and put the business together in September of 2020 and the rest is history. We're doing great. So I'm very happy I did it. I honestly wish I would've done it sooner. So learning lesson is listen to those around you. They truly want to see you be successful and see you do great things.
Dave: I love that. I love entrepreneurial stories and I really love hearing the start of the journey. And so it's fun to talk to somebody who that entrepreneurial step just happened just a few months ago we're recording in April of 2021. And so that's great. So you got started in, have you had the opportunity to recruit any other agents or is it just you so far?
Ronda: Yes, we do. We have four other agents at our brokerage.
Dave: Oh, wow already. You're four already.
Ronda: Yes. And we have a few more coming on, they're in the middle with some different transitions. It's a transition to move over. So it's been great. I'm very particular. I probably would have more but I really want the Texas Living company brands to be a little bit different than some of the other brokerages. I really want to be particular about who comes over, culture is a huge thing within my brokerage. I want everyone to work together, help each other, put the customer before the commission which is a huge thing for me, because you really can see a difference in customer service when those things are happening.
Dave: That makes sense, because I know that the industry people who are maybe a bit cynical would say that the agents are really just about getting listings and getting closings and not about trying to maximize the value for the customer, either on the buy side or the sell side, or to really kind of focus what's in the customer's best interest long-term, there seems to be this transaction focus. Is that what you're speaking about? Is sort of that perception or is there something else beyond that?
Ronda: I mean, absolutely. And I can absolutely say, and it's embarrassing to say that that is the case for most agents. And I think it's very hard to find good agents that really are putting the customer first from before you're helping them, while you're helping them to years afterwards and something that I strive for, for myself and I also push all of my agents to do is be the agent for them for life. So anytime there's a question concern or anything after the transaction be there for them. Most of our clients become different because you spend so much time with them and you get to learn a lot about everyone that you work with. A lot of them I could call up right now and say, Hey, I need help with something and they would be there for me in an instant. And I think it's because they know that I would do the same for them. So there's a lot of that for sure
Dave: Yeah. That is really great to hear. And I'm curious, what are the stats, how many residential real estate transactions does the average person or the person in your target market do in their lifetime?
Ronda: So that is so very, as far as that it really depends on area. It depends on if they have kids or not. It depends on travel. There's so many different variations.
Dave: Okay. What about a typical? So just what would be a typical? I know for me, I'm 56-years old and I've bought, let's see one, two, three, four houses and I've sold two. So is that kind of typical sort of activity by the time a person's in their 50s or?
Ronda: Now, no. A lot of the younger generations, I would say mid 30s are probably in some cases or at least what I'm seeing with my clients, especially too, they're on their third house or second house and then people in their 40s are usually on their third or fourth. And a lot of our clients in their 40s and 50s, not only have got multiple houses with us but we also refer them and work with other agents and other cities and have a second home. So there's a lot of different transactions going in different directions.
Dave: So I think what you're telling me is we need to buy and sell a couple more homes to get the account caught up to where we should be. And I'd say, I can relate. We bought a second home in Colorado five years ago and I wish I had known you then, because what I did was we just found a house on Zillow, we went under contract without even seeing it and then we flew out during the option period that we just used the agent that was representing the seller. And they just did a, I can't think of the term of it where they represented both of us, what's the term for that?
Ronda: So they call it a dual agency.
Dave: Okay. Yeah. In Colorado they have a little different term I don't remember what it is.
Ronda: I'm sure. I think every state has different term.
Dave: Sure. And now we were fortunate because it actually worked out great and the experience was actually really good and it was actually really productive because the negotiation didn't have to go through another intermediary. And because it was the one agent I convinced because that agent was only expecting to make 3% and they ended up making six, I ended up, they thought it was a great idea to knock I think a couple percentage points off the purchase price that they absorbed. So it actually worked out great, but it certainly wouldn't be the way I would do it again. I would definitely want a referral. So how frequently does that happen where you're helping somebody find an agent in another city?
Ronda: So we probably, I mean, it every month. We had a friend and client move to New Orleans last month and we found her a great agent and it was kind of the same situation where we connected her with this agent and the agent did FaceTime through all the houses and that way she didn't actually have to physically be there and narrowed it down to two houses. She took a red eye from California to new Orleans, saw both houses fell in love with one, had it closed within 30 days. So we have a lot of that. I've actually done small business re-locations and I'll fly out to the business, meet the individuals that will be moving into the Houston area, explain to them the different communities as well. And what is best for them and their family and what is within a certain distance of where their new office is going to be.
Just really try to get them acquainted with the city as much as I possibly can without them not actually seeing it. And then whenever they fly into Houston, we go pick them up from the airport, take them to their hotel, just get them settled and then start taking them out to look at houses. Give them the Houston welcome, all of us in Houston are very friendly and we love having different people come and visit and people moving in town. And it's just really about the service and trying to do whatever we can to make it as least stressful as possible because moving to a new city is very challenging, especially when you have a family.
Dave: Sure. Well, I must say I have never heard of a realtor doing that before. I mean, talk about really going above and beyond and focusing on now, it's funny I know small businesses who have relocated mostly from Louisiana to Houston, so I can understand the need for it, but I've never talked to a realtor who actually identified that need and decided to fill it. So my compliments to you, that's very innovative and I bet it's really well received.
Ronda: Yes. We've been very lucky, we've moved people from California, Tennessee, Louisiana and they're usually businesses that are around 20 people sometimes up to 40. So yeah, it makes it a smooth transition. It's easier to me the partnership with the company, if they want to keep their employees. It's so much easier to keep employees than of course to hire new employees. And so I see it as a partnership of let us help you keep your employees by making them feel comfortable in their new city. I just think that it's something that we can provide and add.
Dave: Yeah. Again, that sounds great. I want to kind of go back to something we were talking about earlier as far as the, that you're kind of particular on the agents you hire. So I'm imagining that there's a trade off I bet, because on the one hand, if you get a brand new agent you sort of can mold them to fit the culture. But on the other hand, a brand new agent there's probably some ramp up time and perhaps they may not have the financial security experienced successful agent. Are those assumptions right or could you talk a bit more about how you decide that?
Ronda: Yeah, so right now with Texas Living company being such a young company, we are really more focused on recruiting agents with experience and history. And the reason is we do have a lot of resources but we don't have a lot of resources for newer agents. They really need a lot more one-on-one hands-on time. Something that I provide agents that already have a clientele or referral lists, or however you want to put it is if they don't know a certain part of the industry, they always have an agent in the office of which they can shadow, ask questions for but we do have training. We actually have a third party trainer that comes in and train the agents once a month. So we have all that. It's just it's so different with a brand new agent, because a lot of the perception of becoming a realtor is that you go out there, you all of a sudden have all these clients drop a son driving a luxury car and closing million dollar deals. And it's interesting and so.
Dave: But that's how it works on TV. So that's not how it is.
Ronda: It is how it works on TV.
Dave: Huh. Okay.
Ronda: So for us and for the way that I have checked with Living Company set up at this moment we really just focus on agents that have been in the industry for at least two to three years, because they have a true understanding of exactly what to expect. So you're going to have your highs and lows in those cases, you're going to have to work hard. You're going to have to work long hours. You're going to have to work weekends. It's really how organized you are, how good you are at time management and how much you're willing to work is going to be how successful you are. And so we've already overcome that obstacle because 90% of the agents or 10% of the agents make 90% of the money in the Houston Texas area. And so-
Dave: I've heard that.
Ronda: Yes. And so it's just one of those things you kind of overcome that, because if they've been in the industry for two to three years, then they've made it past that hurdle.
Dave: Yeah. That makes sense. And I imagine that the attrition rate is material as well. I imagine some significant number of agents three years after they start that it's not their primary income source. Is that right?
Ronda: That is correct.
Dave: Okay. So other than having at least two to three years of experience, what are the other attributes that you look for? I know you had mentioned a cultural fit. Are you able to define that any further? And then the followup question is if an agent is listening to this who does have two to three years experience, what are some of the signs that they should call you? What are some of the signs in their current relationship that means that you might be a good fit?
Ronda: So one of the things that's really funny, it's actually kind of weird for me to talk about it, usually I have my agent talk about it. So whenever I talk to an agent who's a perspective coming on. If I feel like they might be a great choice, what I actually do is I provide them the phone numbers of the agents in the office. And I tell them that they should actually call those agents A, to see how they all mesh well together. And then that agent can truly tell them the experience that they have at the brokerage. I can talk to anyone and say, this is what it's going to be like, but as a broker on the other side, it's very hard for me to truly say what it's going to be like when I'm not an agent there.
Dave: Sure.
Ronda: So I talked to, that's why I think the best people for them to talk to are going to be the agents that are currently in house.
Dave: That makes sense.
Ronda: Then they can tell them, this is what she provides, this is what she provides. This is her communication, because we're all guilty of it. We all think that we communicate well and sometimes we don't. We all think that we provide this but sometimes we don't. So really, and truly that have helped me in the case that the agents that I really want to bring on board. And then that way they can see that we work as a team even though we're not a team, we're individual agents, but we still work together to support each other and help each other in that way.
Dave: Okay, that makes sense. And then I guess there's also perceived greater objectivity. I mean, probably both perceived and actual by talking to the other agents, because you of course have a certain inherent bias and preference for your firm. So I guess that objectivity is useful. Okay. So that's good. And then what are the signs that if experienced agent is listening the signs that they should give you a call? Because I don't know the business. I mean, obviously one is if they're, what's the term of the person that the agent I guess works for? Is it the broker?
Ronda: It's a broker.
Dave: Okay. So one is if the broker doesn't pay them their commissions timely, that would probably be one red flag to find somebody else. But what are some other pin points that should make somebody think to call you?
Ronda: So the number one thing that I see everywhere because I'm actually part of a broker group is agents not having access to their broker. When they have a contract question, they're having issues with the client, have a client question, have a lead generation question, any kind of question that affects their business and could possibly affect their brokerage and everyday standpoint as well as a legal standpoint, they don't seem to be able to have access or the ability to get in with their broker. And anyone who works with me knows that I answer my phone usually from about 6:00 AM to 11:00 PM because real estate happens at all times of the day. It just is what it is. I'm always there for my agents in any way that I can, I've jumped into transactions. I've gone to meetings with them to help them secure clients, maybe because they didn't have the experience that I did and we can use my experience to help them grow their experience.
And those things to me go a long way. And that's something that I felt like I was missing out a lot of the brokerages that I had, I felt like I was just a number as an agent. And here I actually meet a lot with my agents one-on-one. I have one that's trying to really grow into a new sector of real estate and I meet with her, her and I have one-on-one meetings outside of the brokerage so we can really put a plan together. We have put a plan together and she's working on it and we're seeing it work successfully. And I think that's important because we can all learn from each other. But sometimes people just need a little one-on-one attention. And I think it's really important to have access to your broker, especially when it comes to contract questions.
Dave: Okay. Anything else that might be assigned that they should give you a call?
Ronda: It's one of those things so you don't want to bash other brokers.
Dave: Okay. Fair enough.
Ronda: So I'm like, Oh I mean-
Dave: Okay. How about access? Okay. Let's just leave it as the access. So that is fine. So what about, that kind of gives me a sense of who you're looking for in a broker, is somebody who would value more availability from their broker an agent they would appreciate more availability who has at least two to three years of experience and has some attraction to the culture that you've you've built. Now let's turn it to your actual customers, the buyers and the sellers. What are the characteristics of ideal client for you? I mean, is it really just as simple as they're looking to buy or sell a home, or are there other aspects that you put value on above and beyond that? And I guess the followup question is, have you ever turned down an opportunity because it didn't seem like the right fit or their expectations weren't consistent with what you thought you could deliver? I know that's a lot of questions at once, so do your best.
Ronda: So as far as buyers and sellers or buyers yes, for the most part it's as long as they're ready buy. So one of the main things I have all my buyers do are get pre-approved prior to us spending time. To me, I'm investing time into my client, I want my clients to. How you truly know if a buyer is very serious about buying is if they're willing to get pre-approved prior to looking at home.
Dave: That's makes sense.
Ronda: And there's multiple reasons why I do that. A, if they invest that little bit of time into doing it then I know that they're serious. B, we know what they actually truly can afford, C, in a market like this where it is so fast paced we have to be completely ready, otherwise they're going to lose out on a house. So for that, that is a big thing for me. However, I decided to step away from a client because it wasn't a good fit absolutely. In those cases if I have an agent in mind that I know would be a great fit for that client, I will actually connect that client to that agent. If I don't, I will be very honest with them. And sometimes it's just personality. Sometimes it's just location. I've had a client say, Hey, I was referred to you but I'm going to be moving out to this location.
And I'm very honest and say, that's not my location of expertise I'm not the correct agent for you. And in that case, it does happen. But I've only had the personality thing once. I usually get along with pretty much everybody. And then sometimes people are just not ready yet. They think they're ready, once they start looking, they get cold feet. It happens, especially with first time home buyers it's a huge step, and it's something that they get nervous about and I get it. So I always let them know, I'm here for you when you're ready and if you have questions between now and when you're ready, I'm here for you for that as well.
Dave: Okay. I understand all of that and that all makes sense. So what aspects of the business, I think I may know the answer to this, but let me ask you anyway. So what aspects of the business give you the most energy, that you kind of most enjoy?
Ronda: So for me it is really just helping the customer. I love, actually yesterday was an awesome day. I took my clients. We finally were able to see the house that they're buying and watching them run into the house and the wife's screaming with excitement was the best feeling in the world. It's one of those things. It's just, those things are fun. Watching their kids grow up in these houses and I keep in touch with almost every single client of mine. And sometimes it's hard and it's challenging, thank goodness for social media. But it's exciting to see people so happy and watching them, their families grow and them grow in their house. That is worth everything for me, I love that.
Dave: Yeah, I can tell and I can hear the passion in your voice for that. And it also sounds like based on an earlier question, that another thing that you also really enjoy is the helping your agents. Is that right?
Ronda: Yeah, I love it.
Dave: Training, mentoring, assisting, being a sounding board.
Ronda: Yes. That is my number one job for them. Absolutely. And I love it.
Dave: Okay. Well, before we kind of switch gears and talk about podcasting, is there anything about your business that I didn't ask you about that you think needs to be mentioned?
Ronda: I think we have most of it covered.
Dave: Okay. That's excellent. Okay. Well, let's now turn from kind of your passion to my passion podcasting. So I understand that you are considering starting a podcast. Is that right?
Ronda: That is correct.
Dave: So tell me tell me what are the reasons that you think, well, I guess before we get to that, why don't we first take a step back and talk a bit about kind of your current marketing strategy and activities and systems that you're currently using to reach your market. And then let's talk about how you think a podcast may amplify on that.
Ronda: So I've been using, we have a CRM in our office, which is a great way to continually touch and connect with clients and prospects. I do a lot of social media marketing across various different boards. We do video marketing as well, but a lot of our leads from, all the agents in house as well as my own are actually from referral word. Word of mouth has done huge for us.
Dave: Okay. I can understand that. Are you around?
Ronda: Yeah.
Dave: Okay. For some reason I thought it dropped. So word of mouth has been the main thing. And so what activities do you all engage in to encourage those referrals to happen?
Ronda: The number one thing that you can do in any industry that you're in is provide the customer service from beginning to end and afterwards. I keep in touch with all my past clients, whether that be social media or personal text messages or going and having lunch, or doing a brunch or doing a customer appreciation event. I mean, we can go on and on and on. So it really just is about putting the client first and just making sure you know what's going on with them, sending birthday cards, anniversary cards, happy anniversary in your new home cards, holiday cards. And it's just so many different ways to do that. Just to stay top of mind and let them know that you're thinking of them and appreciate them. I'll send a random text to a client just saying, Hey, I'm thinking about you, I hope you love your house today. And it's just out of nowhere because they really came across my mind.
Dave: That's awesome. And so it's really just kind of the basics-
Ronda: Exactly.
Dave: Doing a great job to begin with and then stay in touch. And in both a systematic and ad hoc fashion, it sounds like that you're sending birthday cards on a systematic basis, I'm imagining, but then just on an ad hoc basis as something makes you think of one of your customers.
Ronda: Yes.
Dave: Okay. Well, that makes sense and that really resonates with me. That's exactly how I've built my various businesses from that, that one to one relationship and then the referrals from that. So I can appreciate that. So it sounds like you're doing a lot of things pretty successfully already. So how would you imagine that a podcast can help amplify some of those other initiatives?
Ronda: It's interesting I had a conversation with someone who has recently started a podcast, and kind of came to mind that we do video, which is visually appealing and podcasts are becoming verbally appealing, so people are in that, spend a lot of times in their cars working out now and different things like that, but they're still wanting to learn and listen and hear what's going on and that's where I think it would happen. I think there's a lot of misconceptions in real estate. I think there's a lot of knowledge out there that can be shared with the public and that should be shared with the public. And I think I would love to help them with that. One of the things that I really want to do is I love local business. And it's sad that we only highlight and spotlight local business on most cases, one Saturdays of the year support small business.
And what I really have been doing and have already been working on is the video series to support a local business every single month. And we're about to actually launch that small business series. And I think partnering it with a podcast would be fantastic actually sitting down and talking with the business owner about, how did you get started? What made you get started, the history of the business, and then doing the video which we've already done. I've been at their location, whether that be the restaurant or one of the boutiques that we to, or one of the gardens stores or whatever it may be. So you're getting to see what they actually provide and view, but then you're also getting to hear the background of how they got there and why they did it. And to me, that is what's going to make the consumer really relate to that business is the background.
Dave: Yeah. That makes sense. And it sounds like what I hear you say is that the final produced video would perhaps be shorter than the length of the podcast, because the podcast lends itself to sort of longer form content consumption. Is that what I'm hearing?
Ronda: Yeah. All the videos that we sent so far are about two minutes and 50 seconds, and it's shorter, like just quick clips, quick questions, just highlighting the products, the service and showing what they have and then the podcast would be a little longer. You're absolutely correct.
Dave: Yeah. I read an interesting stat, I should have noted where I read it, but that the average YouTube video watcher watches for less than a minute, but the average podcast listener their engagement is 10 to 15 minutes. It's astronomically higher, multiple. And it sounds like what your strategy is, is kind of consistent with that to have the videos be shorter, because it requires complete engagement of really all of the senses, but the audio only aspect of the podcast allows for sort of longer form content. Does that sound about right?
Ronda: Yes, absolutely. And you're also getting two different target markets just because someone watches video doesn't mean they're going to listen to podcasts and someone who listens to podcasts might not like watching videos. So it's helping benefit the business in multiple ways we're reaching possibly different audiences that they might not have reached otherwise.
Dave: No, it makes sense and I agree with your strategy. So what I'd like to do now is, we actually have an assessment, we call it a scorecard and it actually can be found at www.yourpodcastscore.com. And I appreciate you taking the time to fill it out much like you ask your potential customers to be pre-qualified. In an ideal world, our potential clients and customers would complete the scorecard for some of the same reasons. One, just to see how serious they are and other just be able to see how good of a fit it is. And so there's actually eight questions I would encourage listeners to go take a look at it. It only takes about five minutes, but there's eight questions. And what I'd like to do is just drill down into a few of them and just kind of get your thoughts on them because I think it will impact your strategy.
And so the first question is around how much you enjoy interacting with people. So to give you listener an example, on the one extreme, on the one scale the statement is I don't like talking with people. So I suppose somebody in your business, if they don't like to talk to people they're probably going to have some challenges, but on the other end the statement is I enjoy talking with people one to one, understanding more about their situation and helping them better understand my subject in the, it's one to 12 scale and you answered that one a 12 and from our time on prior calls and today that certainly makes sense. It seems like you really are energized by talking to people. Is that right?
Ronda: Yeah. Absolutely.
Dave: So then going up the list, the next one that people consider when they're having a podcast is do they even have anyone to invite, which by the way, some people do podcasts just as monologues. My preference is I prefer interviews both as a listener and as a producer of episodes. So to me having a guest is just sort of assumed. But the one end of the scale is boy, I don't know who I would even invite to be a guest on a podcast. And the other extreme is I can think of at least 12 people who would immediately say yes. And the reason we have 12 is we recommend that most of our clients start with only one episode a month. And then if they find that they're able to produce more frequently than that, they can always bump it up, but it's better to start with 12.
The other reason is that interestingly enough the vast majority of the podcasts out there have not cracked the 10 episode ceiling. I'd say the average for folks who don't break the 10 episode barrier is like three or four episodes. So the other reason is that we like going in for our clients to have a sense of who their first 10 yes are going to be. So for that one, your answer was the top of the charts, it was 12. So how many people do you think you probably would have? It sounds like it's a lot more than 12. Is it dozens, hundreds?
Ronda: Probably dozens. So we've already talked to lenders, title companies. We've already have set up interviews for the small businesses over 23 of them. So if I'm doing a partnership with a video and the small business, that's already 23, moving companies different places around different people within the real estate industry as well. Of course, I would love to interview all the agents in my office. That's another way for them to get out there and meet more buyers and sellers and potential clients and all of that. So yeah.
Dave: That's great, because you'd be surprised that there's a lot of people we've spoken to and they really are kind of a fit on everything except for that. And so it's hard to encourage them to move forward when they don't really know who they're going to have as a guest. So the last one I want to talk to or speak to is the question about your audience, in this one here, you answered a little lower, but your goal was to be higher. So the low answer is I'm unknown in the industry and community. The high level statement is I'm known in the industry community and I'm periodically quoted or asked to speak at industry events.
But the one you identified was the statement. I have been in the industry community for some time, but I haven't built up an audience, but you're at the top end of that scale so you're kind of on the cost between that one and the next one up, which is I'm known in the industry and the community. And so you gave yourself a score of a six there, and your comment was that you've been in the business for a while and you've built it on referrals rather than marketing. But it sounds like your goal would be a 12. So do you want to just talk about that question and how you think a podcast may help you move from a six to a 12?
Ronda: It's just another way for me to, I guess be out in the public. And one of the things that has not been my strong point is being out in the public, I'm very much behind the scenes, put my nose down and grind work. I think a podcast is a great step. Take it out there, especially for people like me, who I am super nervous to be in photos and videos. So if you go to my social media, you'll see it's actually about houses, it's not really about me. So I think it's a way that I can get put myself out there, but not necessarily, it's just a different way. I don't know how else to say it, but I think for people I'm an introverted extrovert so I think it's a way for me to kind of be behind the scenes, but also be out there at the same time.
Dave: No. That makes sense. I can relate. And what I think I heard you say was that, that there's just one of you and you're available to your agents 6:00 AM to 11:00 PM every day. And so you're really trying to have a way to replicate your connection with people since there's only so many hours in a day. And so you've looked at other platforms and ways to amplify that message and that the podcast would be another way for you to be able to connect with folks with greater scale than just one-on-one meetings. Does that sound about right?
Ronda: Absolutely.
Dave: Okay. Well, wow. I can't believe how the time has flown by. If people want to learn more about your firm or reach out to you, what's the best way to do so?
Ronda: So we have a website that is living.com. We also have social media across LinkedIn, Instagram and Facebook, it's Texas Living company. For me directly, anyone can email me directly I respond to everybody. It's Rondarossrealty@gmail.com. I have people email me all the time and I do everything I can to respond to every single person. So feel free to reach out to me through social media, email or through the website.
Dave: Okay. Well that sounds great. Well, I really appreciate your time. It's been great to hear your story. And was there anything else that we didn't cover about either your business or potentially having a podcast that you think we should have discussed?
Ronda: I think we've covered everything. I really appreciate your time, David.
Dave: Well, my pleasure. Well with that, let's go ahead and wrap it up. My guest again was Ronda Ross, the founder of the Texas Living Company and if you're an agent in a situation where you don't get as much time with your brokers you would like, you should think about giving Ronda call. She'll let you talk to her other agents and get the straight scoop on things. And if you're looking for a realtor who's in it for the long haul, rather than just doing a transaction, I would also suggest you reach out to Ronda. Well, with that, we're going to wrap it up. And Ronda, thank you again for taking the time to be on the show. It was really a lot of fun.
Ronda: Thank you. Of course.
Dave: All right. Have a great day.
Ronda: You too. All right, bye.
Dave: Bye. And there we have it, another great episode. Don't forget to check out the show notes www.podcastingstories.com. This podcast is brought to you by Your Podcast Team. If you have ever considered having your own podcast, head over to www.yourpodcast.team, to learn more about how they can help you. That's it for this episode, have a great week and we'll talk to you next time.